To start, we wanted to know, why were people visiting the site? So we followed the breadcrumbs (aka Google Analytics) to show us where customers were spending their time on site.
Turns out we didn’t need a big huge site…People consistently visited the site to know three things:
- What were the hours of operation?
- What were the menu offerings?
- What’s the phone number to make a reservation or place a carry-out order
So we designed a website focusing on those main inquiries – we didn’t want customers to have to go searching for that information, but instead, we wanted that to be the first thing they saw when they hit the site.