Meet the Collina Team

Our team is made of up older Millennials, aka, 30-somethings. We know, Millennials get a bad rep, but there are some positives that go along with us. We are the last generation to remember solely traditional advertising and the first generation to be introduced at a young age to the digital world.

When each of us were getting started in our marketing careers, digital marketing was just hitting the scene and we were able to learn, grow and hone our skills with the demands of a new digital era. But marketing should not be thought of as digital or traditional. Rather, brands need to employ a marketing strategy that delivers both types of messaging to acquire new customers, retain existing customers and grow bottom-line sales.

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Alexandra Becker

FOUNDER, STRATEGY & CUSTOMER ACQUISITION

Alexandra, or Xanni as she goes by, grew up in St. Louis. She spent nearly a decade as a marketing executive for a major fashion corporation. Before that, she cut her teeth in the marketing agency world.

After watching her dad, who was a successful small business entrepreneur struggle with the complexities of modern-day marketing, she realized there was a need to help others just like him.  From there, Collina Digital was born, with the mission to help small and mid-sized businesses thrive by creating customized plans to fit their needs and budget.

Headshot of Alexandra or Xanni Becker

Nick Becker

CO FOUNDER, CREATIVE & TECHNOLOGY DIRECTOR

Nick started his marketing career at a traditional agency working mostly in print media and made the transition to digital media as it continued to grow. He spent the last 7 years of his career at one of the largest tech companies in St. Louis helping companies create custom digital solutions.

Emily Martinez

CUSTOMER ENGAGEMENT MANAGER

Emily grew up in Saint Louis, and has spent the last 15 years in the digital marketing space.  She has evolved and grown with the industry through her work at various agencies and larger corporations.  In recent years she has honed in on social media, affiliate /influencer marketing, email, and e-commerce specifically.  She even has her own life and style blog that she established in 2017.

Alexandra Becker

FOUNDER, STRATEGY & CUSTOMER ACQUISITION

Alexandra, or Xanni as she goes by, grew up in St. Louis. She spent nearly a decade as a marketing executive for a major fashion corporation. Before that, she cut her teeth in the marketing agency world.

After watching her dad, who was a successful small business entrepreneur struggle with the complexities of modern-day marketing, she realized there was a need to help others just like him.  From there, Collina Digital was born, with the mission to help small and mid-sized businesses thrive by creating customized plans to fit their needs and budget.

Nick Becker

CO FOUNDER, CREATIVE & TECHNOLOGY DIRECTOR

Nick started his marketing career at a traditional agency working mostly in print media and made the transition to digital media as it continued to grow. He spent the last 7 years of his career at one of the largest tech companies in St. Louis helping companies create custom digital solutions.

Emily Martinez

CUSTOMER ENGAGEMENT MANAGER

Emily grew up in Saint Louis, and has spent the last 15 years in the digital marketing space.  She has evolved and grown with the industry through her work at various agencies and larger corporations.  In recent years she has honed in on social media, affiliate /influencer marketing, email, and e-commerce specifically.  She even has her own life and style blog that she established in 2017.

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